Fill Your Nursery With the Right Families — and the Right Staff
We help small and medium nurseries across the UK attract more enrolments and find quality staff through expert Meta advertising — built by someone who has actually worked in childcare.
What's Your Biggest Challenge Right Now?
Two challenges nearly every nursery faces — and exactly how we help with each.
Staff
- Targeted recruitment campaigns that reach qualified practitioners
- Attract the right people in your local area
- Reduce time-to-hire and reliance on expensive agencies
Enrolments
- A consistent flow of high-quality enquiries from local parents
- Stand out in your area and fill your empty spaces
- Build trust with families before they even visit
Marketing Built From the Inside Out
Little Steps Marketing isn't just another digital agency. I spent years working directly inside nurseries — understanding the rhythms of the setting, the pressures nursery managers face, and exactly what parents need to hear before they trust you with their child.
That practitioner background is what makes the difference. Whether we're helping you fill children's spaces or recruit quality staff, everything comes from someone who genuinely understands your world — not just your marketing metrics.
Niche Expertise
We work exclusively with nurseries — deep specialism, not generalism.
Radical Transparency
Plain-English reports every month. You always know what your budget is doing.
Partner, Not Vendor
Your growth goals become our goals. We're invested in your nursery.
Everything Your Nursery Needs to Grow
Our two core services — staffing and enrolments — are powered by a full suite of supporting capabilities.
Staff Recruitment Campaigns
Struggling to find qualified staff? We run targeted Meta ad campaigns that reach qualified practitioners, room leaders and managers in your area — delivering candidates straight to your inbox.
Learn more →Enrolment Marketing Campaigns
Empty spaces to fill? We run Facebook & Instagram campaigns that put your nursery in front of local parents — turning clicks into enquiries and tour bookings, written by someone who knows what parents need to hear.
Learn more →Ad Creative & Copywriting
Scroll-stopping visuals and copy that speaks directly to parents — written by someone who understands the language of early years.
Landing Page & Funnel Design
High-converting pages that turn clicks into enquiries and tour bookings — designed around how parents make childcare decisions.
Lead Nurture Sequences
Automated follow-ups that keep interested parents engaged from first enquiry all the way through to enrolment.
Analytics & Reporting
Transparent, plain-English monthly reports showing exactly where your money is going and what it's generating.
Ongoing Optimisation
Continuous testing, audience refinement, and creative refreshes to keep your cost per enrolment dropping month after month.
Built on Real Experience
No inflated numbers, no borrowed stats. Just honest expertise from someone who has lived and breathed childcare.
Why Choose a Nursery Specialist?
Most agencies will take on any client. We won't. Here's why that makes all the difference.
Qualified Practitioner
Sam holds an early years qualification and has worked directly inside nursery settings across multiple sites.
Parent Psychology
Choosing a nursery is one of the most emotional decisions a parent makes. We know what moves parents from "maybe" to "book a tour."
Sector Knowledge
EYFS, Ofsted, funded hours — we speak your language and use it in your marketing.
Let's Talk About Your Nursery
Book a free 1-hour discovery call. No hard sell — just an honest conversation about your setting.
Start With a Conversation
Whether you're struggling to fill spaces, launching a new room, or just want more of the right families finding you — we'd love to hear about your setting.
On our call we'll cover:
- ✓ Your current occupancy and goals
- ✓ What's worked (and what hasn't) so far
- ✓ A tailored recommendation for your setting
- ✓ Honest pricing — no surprises
📅 Pick a time that suits you
1-hour free discovery call · No obligation
🔒 Your details are safe with us. No spam, ever.